DHA worked with the University of Sheffield and Sheffield’s Culture Consortium to collate and develop a compelling narrative to tell Sheffield’s story.
Based on conversations with a range of stakeholders across the city, research into the city’s heritage and its ambitions for the future, the narrative was designed specifically to help Sheffield state its vision for becoming what KPMG calls a ‘Magnet City’. Creative Sheffield, the city’s economic development agency, has adapted the narrative for various uses.