DHA is using discourse analysis to help Crisis change the way people in the UK think and talk about homelessness.
Crisis are training other charities and journalists based on research into narrative frames which have been shown to build greater public understanding of homelessness and promote the knowledge that it can be ended. Our approach builds on our research of media narratives around social disadvantage with Lankelly Chase and will explore the impact of Crisis’ training. Over four years, we will be testing the success of the training, by analysing published material from across the sector and in the media. Ultimately, this work will deepen understanding of how narrative framing contributes to systemic change.
